Crafting bold brands and digital experiences that stand out.

Since a decade, I’ve been building brands that stand out by crafting compelling identities and seamless user experiences. My work turns visions into impactful realities, shaping brands that leave a lasting impression.

Brands
Over the last few years I’ve created insight-led, human-centered experiences for a diverse group of brands.
Featured
Showcasing a blend of creative innovation and user-centered design, crafted to solve real-world problems.
I collaborated with product and tech teams to craft the vision for Nike’s Equipment Builder, leading UI designers to create a seamless, intuitive, and brand-aligned application.
GearLaunch is a global print-on-demand platform that enables businesses to sell custom products It integrates with major e-commerce platforms like Shopify and Etsy.

Led UX strategy, research, and design, creating a seamless and scalable Inventory Dashboard for efficient management

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Spearheaded an end-to-end design strategy for a comprehensive, interactive, and well-structured healthcare system.

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Expertise
Proficient in designing user-centric solutions that seamlessly blend functionality with visual elegance, grounded in proven UX principles and methodologies.
  • User Research – Primary and Secondary Research
  • User Personas, User Profiles
  • User Interviews
  • Market Research, Surveys, Questionnaires, Focus Groups
  • Scenarios, Storyboards
  • User Journeys, Empathy Mapping, Affinity Diagrams
  • Usability Testing
  • Design Thinking Methodologies
  • User Personas
  • Scenarios, Assumptions
  • User Stories
  • Journey Mapping, Affinity Mapping
  • Primary Noun Architecture
  • Card Sort – Open, closed, reversed
  • Heuristic Evaluation
  • User Testing
  • Ideation
  • Low fidelity Wireframes
  • High fidelity Wireframes
  • Color Theory
  • Mockups
  • Rapid Prototypes
  • Interactive Designs
  • Usability Testing – A/B Testing
  • Atomic Design System
  • iOS Guidelines
  • Material UI Guidelines
  • Strong ability to align design work with business objectives and product goals.
  • Involvement in product roadmapping and prioritizing features based on user insights and market demands.
  • Strategic thinking in balancing technical constraints, user satisfaction, and business needs.
  • Proficient in leading and mentoring design teams, helping designers grow and succeed in their roles.
  • Strong decision-making skills for allocating tasks, reviewing work, and ensuring design consistency across projects.
Testimonials
A few kinds words from colleagues and clients I have worked with.

Deepa is not only a good UX Engineer, but also the one who can double up as a great Analyst with good knowledge on technical feasibility. My experience with Deepa has been exceptional, with great attention to detail and asking the right questions on business logic, rather than a bunch of assumptions.  I would definitely recommend Deepa for some one who wants to bring a new idea or concept to a visual design.

 

Azzan Patni

Director, Pace Wisdom Solutions

Deepa is a true designer. Her attention to detail has been a crucial part in our development. She doesn’t only consider what looks nice, but user journey & experience as per industry standard as well as thinking creatively outside of the box. It is and will continue to be a pleasure to work with Deepa.

 

Jadd Elliot Dib

Founder & CEO, Pangaea-X

Deepa is very passionate about her work and knows what she's doing. She is highly creative, disciplined, committed and meticulous when it comes to her work. She has been a part of our core team and played an important role right in f-pace - mobile and Apple watch implementations

 

Lalkrishna Mitta

CEO & Founder, FIMO

Having worked on the Product side of software development for a decade, I can easily state that Deepa is one of the most talented UX/UI professionals that I have had the pleasure to work with. She has an impeccable eye when it comes to not only the overall vision, but the minute details. Deepa is the type of person that will take the rudimentary nuggets of a product vision and within days, turn around an amazing experience that exceeds my imagination.
In addition to longer term projects that I have worked on with her, on occasion, I have sent her some last minute side projects with incredibly tight deadlines. My expectations upon approaching those deadlines is always some sort of draft wireframe (because of the limited time given) and yet she always returns a fully fleshed out prototype that does all the talking for me. I have also come to appreciate Deepa's ability to understand the persona we are targeting and change her style accordingly. I would be remiss if I didn't mention her amazing ability to communicate. Deepa takes the time to understand the problem, vocalize any questions or blockers, and then clearly present the solution. Finally, I also need to mention that she is a fellow cat lover and we have spent many minutes bonding over those chaotic balls of fur. Deepa is a 10/10 human and an 11/10 professional.

 

John Braithwaite

Former Director of Product, GearLaunch

I have worked alongside Deepa for about two years and each interaction with her is always great as she is a very fun coworker and brings laughter and joy to her environment. Deepa is an amazing cohort and I am grateful to have worked alongside her and would never hesitate to do so again. Deepa has the ability to meet people where they are at and create a fun and collaborative environment. She approaches every situation with a positive mindset seeking to understand the deep complexities of the problem she is facing and handcraft a great solution.
She has a keen eye for detail and creativity, often taking vague ideas and turning them into pieces of art. On a project we both worked on, Deepa took the time to gain an in-depth understanding of the problems we are facing before she looked for a solution. She has the ability to ask questions that help peel back the layers of any given problem a team is facing. She also is a great teacher! Often walking people through the issue so the entire team can grow holistically throughout. I cannot recommend Deepa enough as she should be an essential part of anyone's team!

Kyle Babb

Product Owner, GearLaunch

I want to take a moment to express my heartfelt appreciation for Deepa. Working with her during this project has been an incredible experience. Her unwavering support, insightful suggestions, and positive energy made a lasting impact on our work. Deepa's ability to provide informative feedback and thoughtful guidance helped streamline our processes and improve our decision-making. She was always there to lend a hand, and her contributions truly made the project smoother and more successful. I will definitely miss her around here, and I'm grateful for everything she has done. Thank you, Deepa, for being such an amazing collaborator!

Mahesh Kumar

Sportster Technologies Inc